Why Germany?

1. Strong: Dynamic economy

High purchasing power, an innovative climate, short distances in a dense transport network in the middle of Europe and a highly qualified workforce – Germany offers you all of this.

Practical science and well-trained specialists are the ideal environment for innovations – Germany was ahead in Europe with 62,105 patent applications in 2020. Thanks to a per capita purchasing power of 23,766 euros in 2020, Germany ranks among the countries with the highest purchasing power in Europe – new ideas can easily find a market here. Many of them come from the Middle class  These are the numerous small and medium-sized companies that shape Germany’s economy .

And the infrastructure in Germany also makes it easier for you to set up your own business : around 830,000 kilometers of roads, 38,000 kilometers of rail and a modern telecommunications network bring you, your ideas and your products quickly to your destination.

2. Stable: Your ideas are in good hands here

Anyone who realizes their ideas in Germany as an entrepreneur can expect stable political and economic conditions .And three pieces of legislation protect against theft of ideas.


Inventions, company logo or concept: Your intellectual property enjoys special protection in Germany. Copyright, patent law and trademark law secure your most valuable capital.



Economic policy also puts the protection of good ideas in the foreground: Among other things, competition law ensures that competitors are not allowed to make false claims about your products in order to win customers.

Germany not only ensures freedom of competition, but also the freedom of its citizens .The basis for this is the free democratic basic order: the people elect their representative, while that of the state prevents abuse of power.



All of this makes the German economy so stable: Between 2015 and 2020, the number of employees subject to social security contributions rose by almost 3 million to around 33.3 million.

Info box:

Germany offers great prospects for international companies that are planning to expand to Germany by setting up a subsidiary or a branch. You can find detailed information and support on the Germany Trade & Invest website

3. Cosmopolitan:

Your cultural background helps you to attract international customers

You are not only an expert in your field, unlike most Germans, you are also very familiar with the culture of your country of origin – this certainly offers advantages. Germany is a country of immigration  : in 2020 alone, more than 1.2 million people came here from other countries. Immigrants often have special needs and wishes that you probably know better than most Germans. Perhaps this will result in a potential business idea for you?

Your  knowledge of the language and culture can also be the key to international business partnerships. 11 percent of German companies already export abroad; 97 percent of them are small and medium-sized companies. Perhaps you already had contacts with one of these companies. Use them to start your business.

4. Helpful:

You will receive professional advice and support

With your business idea, you already have the most important basis for your own company. A large number of start-up consultancies in Germany show you how to start successfully and where you can find financial start-up help.

All German federal states offer professional advice to those interested in founding a company – free of charge. You will also find a large selection of start-up initiatives. They put you in touch with networks or can help you with financing issues, for example. State funding programs can also offer financial support. You can find an overview here .

You can also find good advice from other international founders, whom you can also get to know through start-up networks or advice centers.

5. Diverse:

Become part of a diverse society

A decision in favor of Germany is also a decision in favor of a country with a high quality of life. But also its culture, the diversity of the people and the family friendliness make it so attractive.

More than 11.2 million people from different countries live in Germany. This coexistence of different cultures and religions is expressed, among other things, in a lively international art and culture scene. In addition, the overall high standard of living and stable democracy guarantee peaceful coexistence.

Families are an important part of this togetherness: In Germany, there are more than 11.6 million families with children. Politicians and companies take their needs seriously. Parents have many options for combining family and work: For example, children are generally entitled to a childcare  place from the age of one.

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